O BAR AND DINING – Digital Case Study
O Bar and Dining engaged The Buzz Group to manage and implement all aspects of the communications mix through a holistic Marketing and PR campaign. An area of focus was to take their digital strategy to the next level.
We created a campaign with high quality imagery and video footage to increase consumer brand awareness and engagement. Together with strategic targeting for paid Facebook and Instagram advertising, this helped drive traffic to their optimized website and in turn enquiries and bookings.
Complementing the social strategy, the Google Adwords campaign targeted highly engaged users with “high intent” keywords.
The final piece of the puzzle was retargeting all of the above through Google tags and Facebook Pixel technology.
In just under 6 months, O Bar and Dining’s digital activity enjoyed huge growth. Facebook and Instagram followers grew 31%-72% with engagement skyrocketing to a 125% increase across the board.
Website traffic (sourced from social) had a huge 156% increase. Having already secured very steady stream of organic traffic, their website saw a total overall traffic increase of 15% when combining social and Google Adwords sources.