TOURISM AUSTRALIA – Red Carpet Case Study
DETAILSTHE ASK:Tourism Australia partnered with Australian born Actor Chris Hemsworth, to promote the stunning and unique beaches of the country as well as its coastal experiences.The Buzz Group proposal was to manage the guest list, including garnering a selection of high profile celebrity engagements to be in attendance, and manage the media pit to ensure the major coverage of the event and accomplish the client objectives.THE STRATEGY:Develop a celebrity guest program and manage the entire process of the red carpet; successfully executing tasks as the creation of a worldwide celebrity guest list –with a focus on Australian personalities -, connecting with their representatives, starting negotiations and taking care of their travel requirements and coordination if required. In addition, manage the media pit to ensure the flow of the carpet, controlling the times and the people, the guests list and making sure the celebrities arrive and leave satisfactorily from the event.THE RESULT:Red Carpet event with guests from Chef Curtis Stone to actress Mackenzie Meehan and model Andreja Pejic; and over 15 other staggering celebrities managed on the night. Successfully manage over 100 press in the media pit. Smoothly arrival and departure of all guests, as well as media pit.