Tourism Australia’s Coastal & Aquatic Launch, New York

Tourism Australia launched its latest campaign which focused on highlighting the country’s world class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.

The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve (January 25) attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.

Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the iconic Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.

We developed a celebrity guest program, led talent negotiations, handled the media pit, red carpet movements and assisted in the overall flow of the evening. The results for the red-carpet event saw guests from Chef Curtis Stone to actress Mackenzie Meehan and model Andreja Pejic; and other 15 staggering celebrities managed on the night.

  • Red Carpet Management
  • Celebrity Guest List