Unveiling ALL Accor+ Explorer: Unlock Elevated Travel and More

[SINGAPORE, Wednesday, 1 October 2025] – Accor Plus today launches its new premium global subscription, ALL Accor+ Explorer. The paid annual travel membership offers savvy travellers access to elevated benefits, recognition and unique experiences with Accor’s world-leading hotels, restaurants and bars.

From day one, members are instantly upgraded to ALL Accor Gold status or higher with Accor’s free global loyalty programme, with elite hotel privileges. The subscription includes two free nights each year, up to half-priced stays, and generous dining and beverage discounts in Asia Pacific. For the first time, members receive a guaranteed 15% off room rates worldwide, available across more than 4,500 hotels and over 30 brands. 

Travellers can look forward to a calendar of thousands of experiences, curated exclusively for the Explorer community, spanning wellness, dining, and distinctive local adventures across the region. Unique highlights include a private New Year’s Eve dinner paired with a scenic flight over Antarctica in partnership with Pullman Melbourne on the Park, Australia. Members can escape to their favourite resorts, such as Sofitel Bali Nusa Dua Beach Resort, Indonesia, to a three-night getaway at SO/ Maldives, and the newly opened Fairmont Udaipur Palace, India. 

“Today’s frequent discerning travellers are looking for more than just perks from their loyalty memberships,” said Emilie Couton, CEO of Accor Plus. “Our insights and extensive member research pointed to a shift towards more substantial value, better recognition and deeper, more meaningful experiences1. ALL Accor+ Explorer is designed for the modern traveller, delivering tangible and seamless benefits that can be enjoyed right away.” 

“At the heart of the subscription is the sense of community and belonging the programme fosters. Members share their insider tips, spark travel inspiration and build lasting connections all around the world,” adds Couton.

Building on a strong 30-year legacy of loyalty innovation that started in Australia, ALL Accor+ Explorer is the next evolution of the highly successful Accor Plus programme, with over 450,000 members across the Asia Pacific region. The new ALL Accor+ global brand refresh comes at a pivotal time as the subscription culture is booming.

“Despite subscriptions evolving to become an integral part of everyday life, from streaming content, accessing software, and buying the things people love, travel is underserved. With the subscription market expected to reach $2 trillion USD2 over the next eight years, we anticipate paid travel subscriptions will become a defining trend in the way we travel. Especially for the next generation of travellers,” said Emilie Couton, CEO of Accor Plus. 

The new ALL Accor+ Explorer subscription is well-suited for all traveller types, from luxury seekers to business travellers, digital nomads to couples and families. Points hackers will also appreciate the seamless integration and opportunity to fast-track their status with ALL Accor. Last year alone, Accor Plus members redeemed over 1 billion ALL Accor points and enjoyed 3.1 million nights. In 2024, the most travelled destinations were Australia, Indonesia, Thailand and Singapore, while some of their favourite hotel brands across the region were Pullman, Sofitel and Novotel. 

The annual subscription is available to purchase worldwide for $229 USD. Members can expect to gain an average of $712 USD in value back from their subscription within a year, through savings, benefits and more4. 

ALL Accor+ Explorer opens the door to: 

• More Free Stays:
  2 Stay Plus FREE Nights annually across Asia Pacific, based on the “buy one, get one free” principle
• Red Hot Rooms:
  Up to 50% off hotel stays with Red Hot Rooms in Asia Pacific 
• Access More:
  15% off the public rate at 30+ hotel brands across 4,500+ Accor hotels worldwide 
• Exclusive Dining Savings:
  30% discount on dining and 15% discount on drinks at 1,600+ restaurants and 1,200+ bars across Asia Pacific 
• Guaranteed ALL Accor Gold Status:
  Qualify for instant ALL Accor Gold status or higher with a bonus of 30 Status Nights each year. Gold Status benefits include room upgrades, early check-in, and late check-out (where available) 
• Exclusive Member-Only Events and Offers:
  Priority access to limited-time benefits and unforgettable experiences

ALL Accor+ and the free ALL Accor loyalty programmes are fully integrated. Now members can seamlessly manage everything—from booking and applying subscription benefits to tracking points and status and redeeming rewards—all within one platform and app.

ALL Accor+ Explorer perks can be enjoyed at 25+ Accor hotel brands across Asia Pacific, including Raffles, Sofitel Legend, Fairmont, Sofitel, MGallery, 25hours, Hyde, Mondrian, Mama Shelter, SO/, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, Mercure, Tribe, Neqta, BreakFree, ibis, ibis Styles and ibis Budget. Global discounts are also available at the above hotel brands as well as Emblems, Adagio, and greet.

As of today, all existing Accor Plus members have also been upgraded to the ALL Accor+ Explorer premium subscription.  Discover all the benefits at www.accorplus.com.

– ENDS –

1. Research conducted by Forethought Research in October 2024 with more than 7,000 members and over 200 hotels across 11 countries, including Australia, New Zealand, India, Singapore, Indonesia, Philippines, Vietnam, Thailand, Hong Kong, South Korea and Malaysia. 
2. Based on 2034 forecasts from multiple research companies, including Market.us, DMR and Wissen.
3. Accor Plus member data sourced via Yellowfin YE 2024 
4. Figure based on estimated average savings of active members in a year, after the cost of Accor Plus membership, and the equivalent retail spend on stays and dining. 

Brand architecture explained

• Accor is the parent company. 
• Accor Plus is the Accor subsidiary that develops, sells, and manages ALL Accor+ Explorer. 
• ALL Accor is the free loyalty programme and booking platform. 
• ALL Accor+ is the name of the loyalty subscription offering. 
• ALL Accor+ Explorer is the premium product of ALL Accor+.

Media Toolkit

Assets and an infographic for download via Dropbox at the link here.

Image header credit: [LEFT] Fairmount Udaipur Palace, India –  [MIDDLE] Mondrian Séoul Itaewon, South Korea – [RIGHT] Raffles Sentosa, Singapore

ABOUT ACCOR PLUS

Accor Plus is the Accor subsidiary that delivers the ALL Accor+ travel loyalty subscription programme in Asia Pacific. The premium ALL Accor+ Explorer subscription is tailored for discerning travellers who seek exceptional value, status,   recognition and exclusive experiences. The ALL Accor+ Explorer subscription grants members instant elevation to ALL Accor Gold status or higher within Accor’s free global loyalty programme. Members enjoy two free nights each year, access to exclusive offers with up to half-priced stays, and generous dining and beverage savings in Asia Pacific. These privileges unlock substantial savings and elevated stays at more than 4,500 Accor hotels, resorts, and apartments worldwide, including renowned brands like Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis. Since it began in Australia in 1994, Accor Plus has grown to become the leading travel loyalty programme in  Asia Pacific, with a community of more than 450,000 members. Discover more at www.accorplus.com. Connect with us @accorplus. 

For all Accor Plus media enquiries, please contact The Buzz Group: 

Steven McArthur
Director
E: steven@buzzgroup.com.au 
M: +61 412 457 471

Natasha Rontziokos 
Associate Director
 E: natasha@buzzgroup.com.au
M: +61 421 272 390

Nitin Bhasin
Communications Lead
E: nitin@buzzgroup.com.au 
M: +61 406 990 023