Louis Vuitton celebrated the opening of Louis Vuitton X, an immersive journey through the House’s creative exchanges and artist collaborations, with a vernissage at 468 N. Rodeo Drive, Beverly Hills, California.

Louis Vuitton X explores the House’s 160-year history of collaborations through various digital and interactive experiences, creating an exhibition the first of its kind. Across two floors and ten rooms, Louis Vuitton X draws on over 180 items from Louis Vuitton’s archives and scenography to trace the House’s pioneering journey.

Working alongside client Beverly Hills Conference & Visitors Bureau, we were responsible for bringing this project to life in Australia, New Zealand and South-East Asia. This involved distributing the press announcement to travel media, travel agents and coordinating media destination famils.