From humble Swedish roots, Rekorderlig has become a much-loved, fourth generation family-brewed cider. Buzz Group was tasked to heighten brand awareness and strengthen the reputation of the Swedish born brand, here in Australia.
With the brief to help heighten Rekorderlig’s social presence, we developed an innovative influencer program that would resonate with their target audience and capture the ‘Swedish Life Mantra’.
We led an influencer program with a handful of high-net worth opinion leaders. Intensive research was vital to ensure we aligned with talent who genuinely loved and celebrated the Rekorderlig ethos.
We carefully selected influencers for their resonance with the core Australian female millennial target market, as well as alignment with Rekorderlig’s key pillars across travel, music and fashion. The following influencers were engaged Matty J, DJ Tigerlily, Lisa Hamilton & Laura Byrne.
- Public Relations
- Talent Negotiation
- Influencer Program
- Social Media