Upgrade Labs: The Beverly Hilton

The City of Beverly Hills now has their first-ever biohacking human upgrade facility with the launch of Upgrade Labs at The Beverly Hilton, a world-famous hotel that combines the excitement and entertainment of Hollywood with the prestige of Beverly Hills.

The latest Labs location delivers over 15 customized data-driven technologies taking an inside-out approach and focused on physical fitness “hacks”, sexual and cognitive performance enhancement, and comprehensive recovery treatments for travelers and locals alike.

Unique to this location, Upgrade Labs has created custom programs from Travel Packages aimed at decreasing travel fatigue to Red Carpet packages honoring the property’s long Hollywood history and supporting Hollywood’s future. Home to over 200 red carpet events a year, The Beverly Hilton hosts some of the most glamorous star-studded events in the industry and remains the place to see and be seen.

As part of our program with Beverly Hills (CVB), we facilitated media and trade relations, along with media FAMs with key journalists from Australia, New Zealand and South-East Asia who visited the Upgrade Labs facility while staying at The Beverly Hilton Hotel.

  • Public Relations
  • Travel Trade
  • Family Programs