Accor Plus Premium Paid Membership Programme「ALL Accor+ Explorer」in Japan Full Service Rollout Commences on Tuesday, 30 June 2026

ALL Accor+ Explorer is a travel and lifestyle membership programme from Accor Plus, which has been established across the Asia Pacific region for more than 30 years. With a membership base of over 485,000, Accor Plus is the market-leading travel loyalty subscription programme in Asia Pacific.  ALL Accor+ Explorer launched in Japan in October 2025 and has since grown to over 1,000 members domestically. As the business accelerates its expansion in the Japanese market, it is now moving forward with a full-scale rollout. Beyond accommodation savings, the programme offers dining privileges, access to exclusive member events, and curated experiences designed to bring members closer to Accor’s world of hospitality.

With its official rollout in Japan, ALL Accor+ Explorer introduces a new way for travellers and lifestyle enthusiasts to enjoy hotels and restaurants, not only as places to stay and dine, but as part of everyday life.

ALL Accor+ Explorer is designed to offer elevated ALL Accor membership status and enhanced access to exclusive member-only experiences and benefits. Available for an annual fee of JPY 39,800 (incl. tax), the programme provides Japanese members with a range of premium privileges, including:

• More Free Stays:
  2 Stay Plus complimentary nights annually across 1,400+ hotels in Japan and Asia Pacific, when you book stays of two nights or more
• Red Hot Rooms:
  Up to 50% off hotel stays with Red Hot Rooms in Japan and Asia Pacific 
•  Access More:
  15% off the public rate at 30+ hotel brands across 5,000+ Accor hotels worldwide
• Exclusive Dining Savings:
  30% discount on dining and 15% discount on drinks at 1,750+ restaurants and 1,250+ bars across Japan and Asia Pacific 
• Guaranteed ALL Accor Gold Status:
  Qualify for instant ALL Accor Gold status or higher with a bonus of 30 Status Nights each year. Gold Status benefits include room upgrades, early check-in, late check-out (where available) worldwide
• Exclusive Member-Only Events and Offers:
  Priority access to limited-time benefits and unforgettable experiences.

There are currently 45 participating properties in Japan, with 88 restaurants and bars offering ALL Accor+ Explorer dining benefits. The benefits can be enjoyed across Accor hotel brands in Japan, spanning from luxury to economy segments. Members can expect to gain an average of JPY 100,000 in value back from their subscription within a year, through savings, benefits and more. ALL Accor+ and the free ALL Accor loyalty programmes are fully integrated. Members can seamlessly manage everything, from booking and applying subscription benefits to tracking points and status and redeeming rewards, all within one platform and app.

Japan Local Website: www.accorplus.com/jp/ja

Across Accor Plus’s community of more than 485,000 members, Japan has emerged as one of the programme’s fastest-growing destinations. Year-to-date June 2026, it ranks fifth for member room nights, up from seventh in 2025, with room nights increasing 27 per cent year-on-year.

【Emilie Couton, Chief Executive Officer, Accor Plus】

Japanese consumers have long embraced travel and dining as part of everyday life, from seasonal getaways and onsen retreats to memorable dining experiences with family and friends.

Today, travellers are increasingly seeking flexibility, choice and value. ALL Accor+ Explorer is designed to meet these needs through a fully localised membership experience, offering dining privileges, complimentary hotel nights, instant ALL Accor Gold status and exclusive member offers across 45 participating Accor hotels in Japan. Members also enjoy access to more than 1,400 hotels and resorts across Asia Pacific, creating value both at home and abroad.

As Accor continues to grow in Japan, members can enjoy an expanding collection of hotels and experiences, from luxury stays at Hotel Sosei Sapporo – MGallery and Swissôtel Nankai Osaka to destinations including Okinawa, Beppu, Sapporo, Lake Biwa, Ise-Shima and Hokkaido. Through curated offers and exclusive experiences, Explorer also unlocks memorable stays across some of Japan’s favourite outbound destinations, including Thailand, Indonesia and Vietnam, while enjoying the quality and recognition of the Accor network.

By combining recognition, everyday value and memorable experiences, ALL Accor+ Explorer gives members more reasons to choose Accor and travel more often across Japan, Australia, New Zealand, Fiji, and throughout Asia.

【Dean Daniels: Vice President Operations, Accor, Japan】
The official rollout of ALL Accor+ Explorer in Japan is an important milestone, creating more reasons for members to choose Accor more often.

As our network expands across Japan, the programme also helps shine a spotlight on destinations beyond the traditional gateway cities, encouraging members to explore more of the country’s regional and resort locations.

The programme also provides participating hotels with an opportunity to connect with a highly engaged membership base across Asia Pacific, helping drive demand throughout the year.

【Accor’s Brand Ecosystem】
As part of the rollout of this programme, Accor has structured its brand portfolio as follows:

• Accor is the parent company.
• Accor Plus is the Accor subsidiary that develops, sells, and manages ALL Accor+ Explorer.
• ALL Accor is the free loyalty programme and booking platform.
• ALL Accor+ is the name of the global loyalty subscription offering.
• ALL Accor+ Explorer is the premium product of ALL Accor+.

PARTICIPATING HOTELS IN JAPAN

As of 30 June 2026

1. Fairmont Tokyo
2. Grand Mercure Awaji Island Resort & Spa
3. Grand Mercure Ise-shima Resort & Spa
4. Grand Mercure Lake Biwa Resort & Spa
5. Grand Mercure Lake Hamana Resort & Spa
6. Grand Mercure Minamiboso Resort & Spa
7. Grand Mercure Nara Kashihara
8. Grand Mercure Nasu Resort & Spa
9. Grand Mercure Okinawa Cape Zanpa Resort
10. Grand Mercure Sapporo Odori Park
11. Grand Mercure Wakayama Minabe Resort & Spa
12. Grand Mercure Yatsugatake Resort & Spa
13. Hotel Sosei Sapporo – Mgallery
14. Ibis Budget Osaka Umeda
15. Ibis Osaka Umeda
16. Ibis Styles Kyoto Shijo
17. Ibis Styles Kyoto Station
18. Ibis Styles Nagoya
19. Ibis Styles Sapporo
20. Ibis Styles Tokyo Bay
21. Ibis Styles Tokyo Ginza
22. Ibis Styles Tokyo Ginza East
23. Mercure Fukuoka Munakata Resort & Spa
24. Mercure Hida Takayama
25. Mercure Kochi Tosa Resort & Spa
26. Mercure Kyoto Miyazu Resort & Spa
27. Mercure Kyoto Station
28. Mercure Miyagi Zao Resort & Spa
29. Mercure Nagano Matsushiro Resort & Spa
30. Mercure Nagoya Cypress
31. Mercure Okinawa Naha
32. Mercure Saga Karatsu Resort
33. Mercure Sapporo
34. Mercure Tokyo Haneda Airport
35. Mercure Tokyo Hibiya
36. Mercure Tokyu Stay Hiroshima
37. Mercure Tokyu Stay Osaka Namba
38. Mercure Tottori Daisen Resort & Spa
39. Mercure Toyama Tonami Resort & Spa
40. Mercure Urabandai Resort & Spa
41. Mercure Wakayama Kushimoto Resort & Spa
42. Mercure Yokosuka
43. Novotel Nara
44. Pullman Tokyo Tamachi
45. Swissôtel Nankai Osaka

Upcoming Accor Hotel Openings:

• Two MGallery properties in Niigata are scheduled for 2026/2027
• Raffles Tokyo is scheduled for 2028
• Pullman Tokyo Ginza is scheduled for 2029